Advertising Lessons Learned

UltraUpdate Week 17: CTR Reality Bites

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๐Ÿ‘‹ Hey Ultrapeople, itโ€™s Vaibhav.

In the last Ultraupdate, I told you about:

  • Website and Platform of choice

  • Priority #1

In Todayโ€™s Issue:

  • AI tools search engine

  • Landed first Sponsorship

Right now, Iโ€™m sipping my honey ginger lemon tee in the Himalayas at 3800 altitude.

Today started rough, as I had to face extreme cold after arriving in Chopta last night.

This was a planned tour, as it was my best friend's destination wedding in Haridwar.

It's always good to have a detour excursion planned after a wedding. However, this time it's just me traveling solo, with no end date set unless I get too cold.

One of the problems, though, is that this area is remote, and internet is nowhere to be found.

AI tools search engine

One of the great achievements this week was launching the tools search engine.

You can check it out at: tools.botsgonewild.co

Honestly, it didn't take much effort to add this, but it feels good to strike off some long-standing unchecked boxes from the to-do list.

Sponsorship - Good or bad news?

Should I start with the good news or the bad news?
Let's start with the good news: I got offers from two publishers to advertise through the Beehiiv ads. The CPC was good too, exactly what I was aiming for.

So I added one of the sponsors as the primary sponsor at the top of the newsletter. Generally, I get around 2-3% CTR. Here comes the bad news - I got only 0.9% CTR and zero clicks on the ad.

I was expecting 30-50 clicks. It was devastating for me.

The lesson is: Do not celebrate before realizing the profits (or before the money hits the bank account). I will now focus on investigating what happened, as I created the newsletter with a new template and design overhaul."

๐Ÿ“š New Blog Posts:

๐Ÿ“Š This Week in Numbers

PnL

-$288

Blogs Posted

1

Ultrapreneurs Subscribers

39 Subscribers (+1)

BotsGoneWild Substack

Grand Total : 16,849

BGW.co: 2,320

Sub2: 7,650 Subscribers (+1237) (US+UK)

Sub3: 6879 Subscribers (+2815) (UK Focused)

Social Media Growth:

7+ reels and shorts posted

๐Ÿ“š What I'm Consuming:

  • What Iโ€™m Reading: Journey home - Radhanath Swami

  • Course Iโ€™m learning from: N/A

  • Podcast I loved: meme led newsletter 

  • Post I loved:

๐ŸŽฏ Next Week's Focus:

  • Testing Facebook ads for BGW

  • Setting up Linkedin Outreach for sponsors

  • OwntheGrowth website

๐Ÿคฏ Brainfart

Whenever an AI claims to be conscious, a Buddhist monk smiles knowing it's having the same existential crisis as the rest of us

Thanks for joining me on this Ultrapreneur journey! Let's build something extraordinary, exposing vulnerabilities and the obstacles we face.

To your unconventional success,

Vaibhav

P.S. Got ideas to make this community even more badass? Hit reply. I would really love to talk.

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