UltraUpdate Week 20 - Emailing Bear

winters are here.

First time reading? Sign up here

Consider subscribing my first project of build in public if you haven’t already.

I research and post playbooks for growth hacking using AI tools.

First Milestone: $5k/mo using the newsletter alone

👋 Hey Ultrapeople, it’s Vaibhav.

In the last Ultraupdate, I told you about:

  • Happy Thanksgiving (unreliability)

  • segmentations & automations

  • BGW Progress Contemplation and Goals

In Today’s Issue:

  • Emailing Winters Survival

Emailing Winters Survival

I read this thread for 20 survival tips and tricks…

My tactic for survival from the email winters (bear).

No but seriously, I’m doomed.

I am kinda stuck right now as emailing in the month of december is shooting your self in the foot.

People are inundated with ads and emails. Spamming rate is off the roof. The ESPs have their shields on and most emails never reach the inbox. The unsubscribe rate is the highest ever and the ads costs too.

Considering the WTF principle, I will be testing new ads till January to acquire new subscribers and also focus on building a team to help me with the BD part of the business (selling ads to advertisers).

I plan to split test between all major platforms - Meta ads, reddit, Linkedin, and X.

Super sexy Segments

I spent almost the whole week designing and finalising segmentations and automations.
Its not as easy as it looks.

You need to think from the perspective of the subscriber. What you should do to build rapport? (building is public is a great way as you don’t have to think anything just present your life as it is without filters). Many Brands have killed it with their unhinged social media.

I divided each type and stage for subscriber and then build sequences for each person and stage.

Crafting the sequence and customising journey for each subscriber is a crucial step. I’m glad I’m done with it. Now I’m really exciting to move on to the next part of scaling and selling!

Next big thing after ads

After I start the ads, the majority of my time would be spent in growth hacking testing different venues to put out my BGW and the value everywhere. Then measure what works!

Cross promotions and reddit are two of my biggest targets. I’ll be posting my whole strategy in the next few letters.

📚 New Blog Posts:

a full recap of all the tools and strategies we’ve covered till now

📊 This Week in Numbers

PnL

-$290 ( +$12.2 ads yet to come)

Blogs Posted

2

Ultrapreneurs Subscribers

42 Subscribers (+1)

BotsGoneWild Subscribers

Total: 14,416

beehiiv : 1,413 (Cleaned 1500 subscribers)

Sub2 US: 6,775 (-204)

Sub3 UK: 6,288 (-191)

Social Media Growth:

7+ reels and shorts posted

📚 What I'm Consuming:

🎯 Next Week's Focus:

  • Setup Sponsorship pages Passionfruit,Paved etc

  • Start paid ads on Reddit, Twitter, Linkedin and Meta

  • Cross promotions

🤯 Brainfart

Each time an algorithm makes a decision, somewhere a judge questions everything they learned in law school

Thanks for joining me on this Ultrapreneur journey! Let's build something extraordinary, exposing vulnerabilities and the obstacles we face.

To your unconventional success,

Vaibhav

P.S. Got ideas to make this community even more badass? Hit reply. I would really love to talk.

Reply

or to participate.