3 Game-Changing Reasons Why Smart Entrepreneurs Build In Public

Building in public (#BuildInPublic) is the secret weapon of successful entrepreneurs.

What if the key to your startup's success was sharing your journey every step of the way? Back in 2014, when I had just finished school, I was dropshipping and saw people publicly sharing which products they were testing and what ad strategies worked for them. In the back of my mind, I was thanking them and also thought about how philanthropic they were to give away their methods and products.

But I also believed they must be foolish.

I thought these people might never grow because others would exploit them. However, fast forward to now, all these people turned out to be highly successful compared to the 'leechers' who remained private, taking value without giving any away.

For years, I hid my business ideas out of fear.

Then I discovered the power of building in public. It was a revelation that changed my entire approach to entrepreneurship. I realized that transparency could be a powerful tool for growth and connection.

Did you know that publicly sharing your business journey can protect you from copycats?

It promotes fearlessness and makes you less insecure about your ideas.

Everything is a remix: everyone is copying something - I am, and even you are - but we just don't like it when someone copies from us.

If you accept that you will be copied anyhow, and there are and will be competitors, you can leverage your building in public to give you other greater benefits.

It leads to faster feedback loops.

Publicly showing what you are building leads your audience to try it sooner than to build it in a silo.

#BuildInPublic also helps you gather feedback faster. YC startups especially bank on the philosophy of hyper-feedback loops to iterate faster and ship better products. They are able to take this feedback into either doubling down the strategy or pivoting. Even in content marketing, You keep posting until you find the right format with maximum reach and engagement and double down on the working formats.

It helps you stay accountable.

#BuildInPublic builds an audience who will follow you in your journey and creates a connection that feels like family, which might entail a feeling that you might disappoint them.

I started writing this blog and newsletter publicly so that whatever happens, I will stick to my promise of building the newsletter to $100k in public, while no one is going to be angry with me or care if I stop writing or working on this project, but I start building the moment I feel the sense of being accountable.

I may not have an audience reading this right now, so my solution is to keep my inner circle in the loop so that I keep some accountability and not forfeit my inner engineering of abandoning projects and going for the next one.

Building in public is the secret weapon for entrepreneurial success.

It cultivates fearlessness in the face of competition. It accelerates growth through rapid feedback loops. And it builds a supportive community that keeps you accountable.

In today's world, innovation comes from execution, not secrecy.

Start your #BuildInPublic journey today, no matter how small. Subscribe to our newsletter for more insights and reach out to join this transformative adventure.

Stay tuned for upcoming blogs on real-time experiments in ultrapreneurship.

Let's build something extraordinary together, in full view of the world.